Pay more for more service

So the other night I paid $15 just for a movie ticket. The theatre is operating under a new idea by Mark Cuban (SP?) who owns the Dallas Mavericks. The idea is patron's pay more but get more service. I recieved unlimited popcorn & soda and was personally escorted to my seat by a conceirge. Once seated attendants bring you drink & popcorn orders. I choose a more expsensive ticket to get a seat that reclines and is wider.

I know what some of you may be thinking. Duane you just paid more money for the exact same movie going experience I had at a theatre that charges $9.25 for a ticket. While that may be true I also learned a lesson about how businesses compete and what we value. When businesses can not offer a better deal they offer better service. Consumers use to value excellent service as much as a quality product. While I'm sure the value of service varies from every imaginable demographic group it is still offered from time to time. I don't always notice companies that provide a service but it is nice to see them out there.

I won't pay $15 for a movie ticket again but the service was great!!!